How The Ashley Foundation uses your information

This privacy notice tells you what to expect when The Ashley Foundation collects personal information. It applies to information we collect about:

  • Visitors to our website
  • Supporters and donors
  • Individuals who make enquiries or raise complaints
  • Visitors to our projects
  • Individuals we work with and provide services to
  • People who support our online campaigns

Visitors to our website

When you visit we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to track interest on specific pages, see how the site is being used and look at how we can make improvements to the site. The information is only processed in a way that does not identify anyone. We do not make, and do not allow Google to make, any attempts to find out the identities of those visiting The Ashley Foundation’s website. If we do ever try and link our cookies and tracking information, we will be up front about it, explaining why and what we intend to do with it.

Use of cookies by The Ashley Foundation

You can read more about how we use cookies on our cookies page.


The Ashley Foundation’s website is built with WordPress, is hosted and supported from Northern Monkey who are contracted as a data processor for The Ashley Foundation. The site uses standard WordPress services to collect anonymous information about users’ activity on the site, for example the number of users viewing pages on the site and how long they spend on a given page. We do this to monitor and report on the effectiveness of the site and help us improve it.

Facebook pixel

This site uses a Facebook pixel to collect data on visitor behaviour, for example:

  • which pages are visited
  • which device was used to view the website
  • what actions were taken

This information may be used to serve relevant Facebook ads in the future. You can opt out of collection of information and third-party adverts by using the following services:

  • Digital Advertising Alliance: Opt Out
  • Your Online Choices
  • Contact us form

Information submitted by our general contact form will be sent to The Ashley Foundation’s staff by email. Data sent here only receives basic email protections, and as such you should not submit sensitive personal data through it. Instead outline the general details of your request and a member of staff will respond or direct you to someone who can help.

People who contact us via social media

We use a third-party provider, Hootsuite, to manage our social media interactions.

If you send us a private or direct message via social media the message will be stored by Hootsuite for three months, and as such you should not submit sensitive personal data through it. Instead outline the general details of your request and a member of staff will respond or direct you to someone who can help. Your message will not be shared with any other organisations.

People who email us

Any email sent to us, including attachments, may be monitored and used by us for reasons of security and monitoring compliance with office policy. Email monitoring and blocking software can apply if an email triggers one of our built-in safeguards. The Ashley Foundation uses a third-party Mimecast to provide security and backup services for The Ashley Foundation’s email.

For more information about how email data is processed, see Mimecast’s privacy policy and information security policy.

Removing your data

If at any time you (i) are not currently subscribed to receive campaign updates by email and (ii) have not taken one of our online campaign actions for three years, we will anonymise or delete your personal data from our campaigner database. Please note that your personal data may still be held in another database by The Ashley Foundation if you have another relationship with the organisation (e.g. donor, volunteer).

Third party organisations

We never sell your data to any third-party organisation to use for their own purposes.

Supporters and donors: your choice, your voice, your control

Thank you for all of your kind help and support to end homelessness and rebuild lives at The Ashley Foundation. We aim to respect your wishes through our contact with you and give you confidence about what we do to protect your data.

You matter

You are important to us and we value every contribution. In whichever way you choose to support us, we want you to have choice and control over your relationship with us.

Our promises to you

To ask, listen to and act on your wishes so that you value your relationship with and communications from The Ashley Foundation and if you don’t wish for such a relationship then all you need to do is say. We will not put undue pressure on you to support us. If we get things wrong, we will say sorry and put things right.

To communicate with you according to your wishes. We will make it clear and easy for you to choose how to hear from us. You are free to change your interests, preferences or request a copy of the information we have for you at any time. To do this, please get in touch by emailing [email protected]. Other ways to do this are detailed below.

To protect your information. Any details you share with us will be used by The Ashley Foundation only for our own purposes. We will never give, sell or rent your information to other organisations for their marketing purposes. See also “Use of third parties” below.

Collecting your information and protecting your privacy

In the process of making a donation, signing up to our communications, and/or making an enquiry to The Ashley Foundation, you provide us with personal information. This may include your name and address, your contact details, your birthday or age, and if relevant, your credit card or other payment details.

When you supply information to us, we are legally obliged by the Data Protection Act 1998 and General Data Protection Regulations 2018 to ensure that the information you have provided is only used for the purpose for which it was supplied, and to ensure that the data is kept securely.

How your information helps us to achieve more

At The Ashley Foundation, we use your information to provide you with the services or information you have requested, for administration purposes and to further our charitable aims, including fundraising activities.

We may send you invites to local events or tell you about campaigns or local volunteering opportunities that may be of interest to you.

We may also analyse the personal information we have on our database and on occasion, collect publicly available information, so that we can carry out our fundraising activity and to contact you in the most appropriate way, with the most relevant information.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. We have detailed information on the cookies we use on our Cookies page.

Protecting your information

When you give The Ashley Foundation personal information, we do all we can to ensure that it is treated securely. Once we have received your information, we will take reasonable steps and all other precautions required by law to protect that information from misuse and loss and from unauthorised access, modification or disclosure.

Any credit card details we receive through our website are passed securely to our partners who are compliant with Payment Card Industry Security Standards to fulfil and process your donation.

If required to do so by any applicable law, The Ashley Foundation may need to disclose some or all of your personal information to the level to which we are legally required to comply.

Updating, correcting, or deleting personal information

We encourage you to decide how you would like us to communicate with you, so that we can improve, take action and prevent any mistakes.

If you ever wish to change your personal information, contact preferences or request a copy of the information we have for you, please contact our Supporter Care team on [email protected] or contact 01253 297200. You can also write to us at Supporter Care team, The Ashley Foundation, 81 Abingdon Street, Blackpool, Lancashire, FY1 1PP.

 Changes to this privacy statement

The Ashley Foundation reserves the right to remove or amend this privacy statement from time to time. If we decide to replace or change it, we will update the statement on this page to reflect the changes made and therefore we encourage you to visit this page frequently to stay informed. Your continued use of The Ashley Foundation website following the posting of a new statement will indicate your acceptance of the new statement or changes made.

Thank you so much for your support.

Other information

The Ashley Foundation uses a great deal of information in other parts of our work. For example, we process information about clients working with us or receiving support, tenants in our accommodation or about our board members. Privacy Information will be presented directly to these individuals in an upfront way, to ensure they clearly understand how we will use their information.

To see the full scope of activities The Ashley Foundation is engaged in you can see our entry on the Information Commissioner’s Office Register of Data Controllers: Listing ZA019951.

Data Protection Officer

The Ashley Foundation has a Data Protection Officer who is tasked with upholding the rights of everyone we collect information about, and ensuring we meet our responsibilities to keep your information safe and use it appropriately.

If you would like to ask questions about how your information is used, or raise a concern you can contact the Data Protection Officer at [email protected]